Tools Can Power Promotions

Giving away promotional tools can power promotions by bringing in traffic early. People who want to take advantage of your offer show up as soon as the store or event opens. Tie in your giveaway to a purchase and you can boost early sales measurably. Advertise your event and your promotion in advance to get the highest number of early shoppers. By offering tools, you will appeal to the males in the audience in particular, but many females are also good handypersons and both will enjoy your offer.

There are miniature tool sets in cases that are popular for fixing small items with small parts. These can easily fit into a pocket or purse, desk drawer or compartment in the car. The cases can be imprinted with your company name or logo for advertising, or add a catchy message to the covers. Larger tool sets or individual tools are another good promotional product to use for events, incentive programs, or executive and corporate gifts. Some tools are multi-purpose, with several attachments, and operate like a Swiss Army knife. Most are made of metal and can be engraved or etched with your company name or logo. Be sure to use the opportunity to personalize your promotional tools.

The type of tool you select should coordinate with your event and theme. Tools can also include accessory sets, like picture hanging kits, or even sewing kits. For large events, you probably want to select some of the smaller items that are very affordable in large quantities. However, there is something to be said of using a single large standard tool to make a statement. Depending again on the type of event and potential to obtain new customers and new business, you should choose an appropriate tool at acceptable budgetary levels.

Tools are also a type of promotional item that you can use consecutively, at following events, to bring back customers again and again. Offer one item at the first sale, and let people know to watch for your future offers for more tools, or more of a set of tools. This will help build up your traffic at all events. Tie the give away into a purchase and you will boost your sales as well. Using the tie in to sales may also allow you to select better quality tools that cost more, but cost is offset by your increase in sales activity.