Promotional Calculators - Cost Effective Brand Promoters

Custom imprinted calculators should be on your company’s short list for branded, promotional products. While the economic and business climate is going through a rough patch in the road, it’s crucial that your business broadcasts a sober, no-nonsense approach in its selection of promotional and goodwill items for current and potential clients.

Promotional calculators are an essential part of doing business, it’s impossible ignore their value. A 2005 Baylor University study confirmed their value. In the Baylor study, mailings went out to three groups of 1,000 administrators. The first group received only a letter and business reply card, the second a letter, the card, and a gift in an envelope, the third mailing contained a letter, the card and the same gift in a box. The boxed item got a 75% higher response rate than the letter alone, and a 57% higher rate than the same gift in an envelope. Selecting a custom printed calculator as a gift item would seem to mesh very neatly with the results of the Baylor study.

It is relatively easy to find promotional calculators of a type and price appropriate to any client you’re attempting to attract and keep. Their prices range from $1.50 to $30.00 or more for high end executive options. Even the smallest models have very useable imprint regions for displaying the company’s branding information and logos in a legible, eye-catching way.

Clever variations on the standard model make it possible to select calculators tailored to a wide range of individuals or groups. For clients who spend much of their time at a desk, desktop models imbedded in mouse pads, or combined with clocks could be a good choice. A desk caddy with a calculator is another thoughtful option. For people engaged in making estimates, a calculator/ruler or tape measure combination is a smart choice. Inexpensive, calculators in a case that also holds business cards are another dual-purpose promotional item deserving consideration. More upscale promotional calculators in notebooks or attractive leather-like folders are a handsome option, and present a very nice surface for imprinting your company’s branding information. At the lower end of the price spectrum, there’s a lot to be said for a keychain calculator - a practical item that’s highly visible and not likely to be tossed aside or lost.

The calculator may not be the perfect promotional product, but it surely should be included on everyone’s list of the top five - especially when times are tough and budgets pinched.