Don't Overlook Promotional Business Card Holders

Business card holders are often overlooked as promotional products. However, with the right design, a business card holder has enormous potential to catch the attention of a large number of viewers. In fact, the very fact that they are not usually used as promotional items actually increases their chances to be noticed - potential customers who may be accustomed to seeing other, more common items may stop and look at a custom business card holder, simply because it is not something they've encountered before.

To maximize the potential impact of this product, it is important to pay close attention to its design. Promotional business card holders can be either stand-alone, meant to sit on a desk or counter and offer cards for visitors to take, or portable, which is carried by its owner and holds cards that are handed out to others. Stand-alone holders are usually made of sturdy plastic, but can also be constructed of other materials such as metal, glass or wood, while portable printed business card holders are often made of lighter materials like fabric or leather and have a fastener such as a button or zipper. Both types offer a good-sized flat surface where a company or product's name, slogan, or promotional logo can be placed. Size is also flexible. The holder must be a rectangular shape in order to adequately hold a business card, but once that requirement is met it can be as small or large as desired. Color is another area where creativity can be exercised. If you want an immediately eye-catching effect, choose a bright, vibrant tone or an unusual pattern. For a more subdued effects that draws the eye to a name or logo, pick a plain pattern or a dark shade.

As promotional items, custom imprinted business card holders offer high visibility and longevity. They are something that is often considered a luxury, so people are less likely to buy one for themselves and more likely to appreciate being given one as a promotional product. Once received, these printed holders tend to be put on a desk or counter or placed in a purse, where they will be seen over and over again by not only the initial recipient, but by anyone he or she gives a card to. In this way, your product's information will be seen by a wide audience and will pay off far beyond the initial investment.